Developing a strategy for employment branding

Employment branding isn't rocket science. It is using basic marketing principles to set the stage for jobseekers. Your employment brand is important to your success in recruiting. If you have a strong employment brand don't break it down by hiring jobseekers who do fit culturally. Here are four basic things to focus on when developing your employment branding.

1. Create an incredibly easy-to-remember and powerful story regarding your organization. It has to be unique and stand out. Remember that people are your best marketers and that they can spread your storey much faster than advertising ever could. Think about the power of social networks.
2. Actively engage and participate in every recruiting and job hunting discussion you can find. Start having conversations with your jobseekers and current employees. Offer seminars for jobseekers. Be active leaders in the community regarding your niche.
3. Set up a closed community of people who already love what you do and love your organization. Use them to collect information to maintain a good reputation in the employment community. This community should only be open to the employees in your organization. Poll them often to keep your employment brand relevant and pure.
4. Own your career website and make sure that you are providing not only information about your organization, but make it the place for anyone who is looking for information regarding your community. If you endorse community participation, put that information there. Help people get connected in your community.

There are millions of job postings on the web. What makes your career site and organization stand out from all of the clutter? Think about this and use the four steps to creating an employment brand that attracts the right kind of jobseekers.