Job Postings: Recruits Love to Read them but We Hate to Write Them

I'm reading a good book called, "Recruit Or Die". Although the focus is on campus recruiting I find that much of the book is applicable to recruiting in general. This is the first of a two-part series on job postings. Today I want to take a brief look at the pitfalls of job postings and tomorrow I'll take a look at best practices.

According to the authors of "Recruit Or Die" there are five common advertising mistakes. Looking at the ads in the newspaper and internet we all could learn to manage our job postings more efficiently.

1. Wasting time and money on advertising that doesn't reach the target audience.
2. Leaving jobseekers confused about who you are and what you are hiring for.
3. Not targeting a specific group of people.
4. Not calling your jobseekers to action.
5. Not mentioning the good stuff.